![]() The lineup has four highlights-Titan Turkey, Grand Slam Ham, Garlic Roast Beef, and The Beast. The product features freshly sliced meats, something “a sub shop should be all about,” Haynes says. This July was no different, with the launch of Deli Heroes as an extension of the Subway Series menu. And that said, every year, we’ve got to hit this because you got to roll over what you’ve done the year before.” Everything came together and we were able to hit the summer target. So I think the first year was when everything came together. Whereas in summer you’ll get people out and about doing things a lot more. “No one wants to go and line up at a restaurant in the Northeast in February. “Summer is where you can have a lot more fun I think in regards to a launch or just being active,” says Haynes, describing why Subway chose July for its big reveals. It expanded to 18 products in May with the addition of Sweet Onion Teriyaki, Italian B.M.T., Chicken & Bacon Ranch, Spicy Italian, Pickleball Club, and Teriyaki Blitz. The next year, Subway sought to outdo itself with the rollout of Subway Series, a lineup of 12 signature sandwiches that can be ordered by name or number-a way to streamline the ordering experience for guests, as opposed to going ingredient by ingredient. The bread alone took 18–24 months of work, with the assistance of a panel that included Nancy Silverton, a James Beard Award winner. The release, called “Eat Fresh Refresh,” involved 20-plus upgrades-11 new and enhanced ingredients, six new or returning sandwiches, and four reimagined signature sandwiches. Year one, taking place in July 2021, was about improving ingredients, bread, proteins, cheese sauce, and more. The brand has looked at all touch points around the guest experience, and at the center of it all has been food. With talks of a potential sale in the background for the past few months, Haynes describes Subway’s recent journey as nothing short of transformational. ![]() and Hardee's). The deal is reportedly worth $9.6 billion, according to the Wall Street Journal. In late August, the brand announced it will sell itself to private equity firm Roark Capital, the same company that owns Inspire Brands (Buffalo Wild Wings, Jimmy John's, Sonic, Dunkin', Baskin-Robbins, and Arby's), Focus Brands (Auntie Anne's, McAlister's, Schlotzsky's, Cinnabon, Moe's, Jamba, and Carvel), and CKE Restaurants (Carl's Jr. “But they do agree on the things that matter.” “When we’ve got 10,000 franchises in the system, we’ll never get everyone to agree,” Haynes says. But at the same time, they’re encouraging the corporate team to keep going and carry forth innovation. The executive admits if Subway is doing 10 things, operators may not agree with two of them. We’re so excited about where it’s at,” Haynes recalls. Since 2021, franchisee sentiment has moved from “I’m not sure,” to “I’m feeling more optimistic,” to “Just bring it on. That’s when the brand officially kicked off its multi-year turnaround strategy, beginning with the most ambitious menu launch in company history. Trevor Haynes, outgoing president of the chain’s North America segment ( Douglas Fry is stepping in), estimates Subway has reached 1,000-plus stakeholders this way in the past two years. There’s a reception afterward, which draws upward of 50 visitors. Leadership visits restaurants, sees what’s happening, and then has an afternoon meeting with 15–20 franchisees, from small single-unit operators to larger multi-store restaurateurs. Subway is in the habit of conducting listening tours, spending about a day and a half in different markets every two to three weeks.
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